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Friday, July 27, 2007

Ad campaign against Fox News scores big hit: Lowe's pulls ads from O'Reilly show

The Fox Attackers coalition, which is targeting advertisers at Fox News, scored a big victory Friday. Lowe's home improvement stores is pulling its ads from "The O'Reilly Factor."

A reader posted this at the Daily Kos on Friday. It's here.

Here's the letter Lowe's sent and that was posted, dated Friday:

Replied On 07/27/07 15:41:09

Dear Lowe's Customer,

Thank you for your comments regarding the program, The O'Reilly Factor.

Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.

Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines. The O'Reilly Factor does not meet Lowe's advertising guidelines, and the company's advertising will no longer appear during the program.

We are dedicated to providing the best service, products, and shopping environment in the home improvement industry. All three of these are very important to our business, and our customers will always be our number one priority.

We appreciate your contacting us, and hope this information addresses your concerns.

Thank you,

Lowe's Customer Care


Can't wait to see Papa Bear bluster his faux outrage at this.

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