A tribute ... or pushing the product?

On tonight's "Countdown With Keith Olbermann," his second runner-up in his "Worst People" was a Best Buy that put up a Heath Ledger display enticing people to buy his DVDs shortly after the news of his death broke out. We're aware of the Borders Books in Fremont, CA., that put a magazine with Ledger up on a display "as a tribute," we're told. And to hopefully get people to buy stuff, we presume. Bad form, Borders!