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Wednesday, December 12, 2007

Imus boosts WABC

No surprise really that Don Imus' first week back on the air did well in the ratings.
Mediaweek reports that a special tabulation of portable people meter data in New York released by Arbitron Monday showed that the number of meters exposed to Imus’ first show between 6 a.m. and 10 a.m. increased an average 87 percent compared to morning drive the previous 10 Mondays.
It's too soon to say if this will be permanent. If Imus gets wider distribution, it certainly will be.
For now, those of you outside of New York can hear Imus at http://www.imusonair.com/.

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