Wishing on a Wish Book

So we went to Sears last night looking for a vacuum cleaner and I happened to pick up this year's version of the Sears Wish Book.
Now, when I was younger, this was a holiday tradition. It was a huge catalog probably running about 400 pages and 90 percent of it was toys! All the toys you ever wanted to see -- and would never get to own -- were in it.
The title became reality. Wish. Wish. Wish.
Fast forward to 2008. This year's Wish Book is a mere 188 pages.
And the toys don't start until page 86!
I feel sorry for our youngsters. They don't know what they're missing. (Though it's probably all under the tree, anyway.)